Brand

Standards

Guide

The following is a quick reference guide and brand elements resource.

Questions or comments?

Logo

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Logo Treatment
  • Please keep logo's original proportions: do not stretch or distort logo.

  • Do not recreate or reproduce company logo.

  • Do not change logo colors without written permission.

  • Do not place logo over backgrounds which render parts of the logo unreadable.

  • Do not use color logo on documents which will be printed in greyscale. Contact Laura Jordan for a 1-color logo.

Examples of Unacceptable Use

Company Name

NO

NO

Iowa Stage Theatre Company

Iowa Stage Theatre 

ISTC

Iowa Stage

 

IS

Why?

 

It's important that third parties like media outlets, sponsors, and partners represent us as a theater company in verbal and written communications to distinguish us from other organizations and academic institutions with similar names.

Thank you for your cooperation!

Colors

Legacy Purple

#732265

Spot  PMS 255C

RGB  115, 34, 101

CMYK  60, 100, 30, 15

Set Magenta

#BC1E62

Spot  PMS 227C

RGB  188, 30,98

CMYK  23, 100, 41, 3

Primary
  • Set Magenta

  • House Orange

Secondary
  • Legacy Purple

  • Spotlight Yellow

House Orange

#E74F3D

Spot  PMS 7625C

RGB  231, 79, 61

CMYK  4, 84, 82, 0

Spotlight Yellow

#EFB540

Spot  PMS 143C

RGB  239, 181, 64

CMYK  6, 30, 86, 0

Operational support provided in part by Bravo Greater Des Moines.

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BUSINESS MANAGER

Bryan Doty

515-309-0251

bdoty@iowastage.org

MAILING ADDRESS

Iowa Stage Theatre Company

PO Box 13466

Des Moines, IA 50310

ARTISTIC DIRECTOR

Matthew McIver

515-259-0427‬

mmciver@iowastage.org

REHEARSAL SPACE

Iowa Stage Theatre Company

111 11th Street

Des Moines, IA 50309

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