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Brand

Standards

Guide

The following is a quick reference guide and brand elements resource.

Questions or comments?

Logo

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Logo Treatment
  • Please keep logo's original proportions: do not stretch or distort logo.

  • Do not recreate or reproduce company logo.

  • Do not change logo colors without written permission.

  • Do not place logo over backgrounds which render parts of the logo unreadable.

  • Do not use color logo on documents which will be printed in greyscale. Contact Iowa Stage for a 1-color logo.

Examples of Unacceptable Use

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Company Name

NO

NO

Iowa Stage Theatre Company

Iowa Stage Theatre 

ISTC

Iowa Stage

 

IS

Why?

 

It's important that third parties like media outlets, sponsors, and partners represent us as a theater company in verbal and written communications to distinguish us from other organizations and academic institutions with similar names.

Thank you for your cooperation!

Colors

Legacy Purple

#732265

Spot  PMS 255C

RGB  115, 34, 101

CMYK  60, 100, 30, 15

Set Magenta

#BC1E62

Spot  PMS 227C

RGB  188, 30,98

CMYK  23, 100, 41, 3

Primary
  • Set Magenta

  • House Orange

Secondary
  • Legacy Purple

  • Spotlight Yellow

House Orange

#E74F3D

Spot  PMS 7625C

RGB  231, 79, 61

CMYK  4, 84, 82, 0

Spotlight Yellow

#EFB540

Spot  PMS 143C

RGB  239, 181, 64

CMYK  6, 30, 86, 0

Operational support provided in part by Bravo Greater Des Moines.

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